Commercials

Until 2010, Frama Film International had an intense activity in the field of commercials, producing hundreds with major international communication and advertising agencies.

In the Sahara, shooting a series of commercials for Camel, British American Tobacco…

Some products and companies for which commercials were made

Adora, Agip, Alpamare, Aspro, Aprior, Anatima, Appenzeller, Araldit, Bankiervereinung, Bally, Bang & Olufsen, Banca Popolare di Sondrio, Banca Stato, Basler Versicherung, Bata, Bilz, Bic, Berner Zeitung, Bière Cardinal, Billag, Biomalt, Breitling, Brunette cigarettes, Camel cigarettes, Camille Bloch, Caotina, Caran d’Ache, Cardinal, Carstens, Federal Census, Certina, Chandor, Chianti Ruffino (Caroselli), Citterio, Choc Ovo, Columna, Comptoir, Coop, Cynar, Cyba, Danone, Dawa, Denim, Denner, De Sede, Diana cigarettes, De Agostini, Dixan, Drei Musketiere, Dorina, Ebel, Emmi, Esso, Euro Cheque, Felix, Ferrero, Findus, Frigor, Friola, Futura, Galak, Gard Genie, Gerber, Gillette, Glycelia, Granini, Gorden cigarettes, Grey Poupon, Hellesens, Henniez, Herbalpina, Hermes, Hero, Hilti, Hitachi, Hoover, Honda, Jaffa, Kafa, Kambly, Kit Kat, Knorr, Kodak, Langnese, Lego, Leko, Lonza, Lux, Madison, Maggi, Maltesers, Marigold, Marlboro, Marylong, Mascara, Matzinger, Mazda, Mellin, Melitta, Metex, Mercedes, Milka, Migros Bund, Mini Morris, Minvitin, Moltex, Muba, Mum, Muratti cigarettes, Neocid, Nescafé, Nesquik, Nestec, Nestlé Nido, Nikon, Novartis, Nuxo, Odol, Omo, Omega, Opel, Opus, Orangina, Oulevay, Ovomaltine, Palmolive, Parisiennes cigarettes, Panasonic, Peer cigarettes, Pepsi Cola, Perrier, Philip Morris, Philips, Pfister, PKZ, Pocket Coffee, Poppets, Prinz Bräu (Caroselli), Procter & Gamble, Protector, Provins, PTT, Queens, Rado, Rayon, Rexona, Ricola, Ritter Sport, Roger & Gallet, Roland, Selgin, Segalo, Sibir, Sipuro, Schiesser, Schild, Schweppes, Shell, Seiko, Seven Up, Signal, Sloan, Smarties, Snickers, Sofix, Sonnytoo, Sprite, Stimorol, Suchard, Sugus, Swissair, Swica, Suva, Tabard, Tages-Anzeiger, Tempo, Tesa, TCS, Ticino Vita, Tic Tac, Tilsiter, Tissot, Trim Tomy, Toyota, Turmix, Urpress, Verzinkerei Zug, Valser Wasser, Via, Vif, Vigor, Visilab, Vivi Kola, Vivil, Wander, Weissenburger, Whiskas
Frama Film International has produced about a hundred commercials for Migros Switzerland, as well as series for the Federal Commissions for Rapeseed Oil, Eggs, Potatoes, and Poultry. It has received assignments from Swiss Post and Swiss Federal Railways, the Swiss Telephone Company, the Swiss Dairy Centre, the Käseunion (for cheese), the Swiss Association of Electricity Producers, the Swiss Bankers Association, the Federal Statistical Office, from APRIOR (Association for the Promotion of Gold Watches), from Banca dello Stato del Canton Ticino and Banca di Sondrio, from Migros, Coop, Nestlé, Wander, etc. For the foreign market, it produces commercials for Swiss export, Nestlé Africa and Nestlé Middle East, Caroselli for Italy, generally with agencies such as J. Walter Thompson, Lintas, McCann, Young & Rubicam, Ogilvy & Mather, DDB, BBDO, TBWA, Leo Burnett, Saatchi & Saatchi, Dentsu, Havas.

Some of our commercials

Awards for Commercials

Frama Film International gathered a cornucopia of national and international awards for the quality and creative ideas of its commercials.
For a few years Venice and Cannes, being the same festival dedicated exclusively to commercials, alternated. Later the event continued regularly in Cannes, retaining the Venice Lion award.

1971 Prinz Bräu - Gold Lion - (Caroselli) - International Advertising Film Festival Cannes

1972 Bata Bullfighter - Gold Lion - International Advertising Film Festival Venice

1972 Brissago Cigars - Bronze Lion - International Advertising Film Festival Venice

1972 Toyota Jumbo - Silver - International Film and TV Festival New York

1973 Aprior - Grand Award - International Film and TV Festival New York – Swiss Association of Gold Watch Manufacturers

1973 Carmen - World Best Broadcast - Hollywood Radio TV Society

1973 Dog and Cat Matzinger - Silver Lion - International Advertising Film Festival Cannes

1974 Nesquik - Gold - International Film and TV Festival New York

1975 Tissot Test - Gold - International Film and TV Festival New York

1975 Araldit - Gold Lion - International Advertising Film Festival Venice

1976 Anatima - Silver Lion - International Advertising Film Festival Cannes

1982 Swiss Beer - Bronze Lion - International Advertising Film Festival Cannes

1985 Swiss Fondue - Berliner Klappe

1986 TV Spot 40 Migros Bund - Silver - Art Directors Club Switzerland

1986 Jonny - Migros Bund - Silver - Art Directors Club Switzerland

1988 Electricity is Life - Bronze Lion - International Advertising Film Festival Cannes

1988 Migros Services - Grand Prix Tele II

1989 Cholesterol - Silver - Art Directors Club Switzerland

1989 Butter Man - Silver Lion - International Advertising Film Festival Cannes

1990 Araldit - Grand Prix - International Advertising Film Festival Cannes

In 1975 Araldit had a special history; it won the Gold Lion at the International Advertising Film Festival in Venice. Fifteen years later Cannes decided to re-judge the Gold Lions of 1975 to award the one that proved best over time. Araldit won, receiving the supreme Grand Prix.

1997 Banca Stato - Collection Boursicot Paris

The commercials for Banca Stato of Ticino very creatively conveyed the concept of the payoff “Siamo qui per darvi una mano” (We’re here to give you a hand). For the commercial dedicated to mortgages, the bank accepted our proposal to replace the bricklayers on a construction site for two days with bank employees. The message, humorous, was strong and clear.

2020 Centro Sperimentale (former Olivetti) and National Business Film Archive in Ivrea

The Experimental Cinematography Centre and National Business Film Archive in Ivrea accepted the Victor J. Tognola – Frama Film International collection, consisting of 700 items on film and magnetic tape, in order to ensure the best possible preservation and to allow their use for study and cultural purposes. The materials will be used for cultural events in Italy and abroad, subject to certain limitations related to copyright or image rights.

Frama Film International